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Google is reducing service fee on Google Play from July 1, 2021

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Starting from July 1, 2021, Google has announced to cut down the Google Play service fee for developers selling digital goods or services to 15% for the first $1M (USD) of revenue every developer earns each year. “With this change, 99% of developers globally that sell digital goods and services with Play will see a 50% reduction in fees. 

 are funds that can help developers scale up at a critical phase of their growth by hiring more engineers, adding to their marketing staff, increasing server capacity, and more,” said the Google blog post.

Adding to this further, the blog quoted “While these investments are most critical when developers are in the earlier stages of growth, scaling an app doesn’t stop once a partner has reached $1M in revenue — we’ve heard from our partners making $2M, $5M and even $10M a year that their services are still on a path to self-sustaining orbit. 

This is why we are making this reduced fee on the first $1M of total revenue earned each year available to every Play developer, regardless of size. 

We believe this is a fair approach that aligns with Google’s broader mission to help all developers succeed. We look forward to sharing full details in the coming months.”

Google had been collecting feedback to understand the challenges developers were facing while bringing their innovative ideas to life. For Google Play’s mission the idea is to help developers build sustainable business models.

“To aid their quest for growth we provide a broad range of support, from powerful marketing tools and actionable data in the Play Console, education via Play Academy, best practices and thought leadership resources, programs such as the Indie Games Festival, Indie Corner, and accelerator programs around the world. We’re always looking for new ways to give them an added boost”, the blog said.

“Android and Google Play have always listened to our developer partners from around the world and we continue to take their input into account as we build and run the ecosystem. We look forward to seeing more businesses scale to new heights on Android, and to further discussions with our developer community to find new ways to support them technically and economically as they build their businesses”, further mentioned the post.

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